SCARLET. Not Johansson.
At the end of 2011, transitioning into 2012, MVCV helped launch the first affordable 4K cinema camera for RED. The highly-anticipated camera was campaigned all throughout the online community, and resulted in crashed website servers and back orders of a $7,000 camera that packed features of it’s predecessor, the $40,000 RED EPIC.
For six months we aided in digital marketing assets from e-commerce product photography, website hero banners, product web pages, and other digital marketing collateral to transition the brand from an industrial, steam-punk aesthetic, to their current minimal and timeless tone.
This was definitely an exciting time for digital cinematography and technology. We’re glad to be a part of history!
Art Direction & Photography