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SCARLET.  Not Johansson.

At the end of 2011, transitioning into 2012, MVCV helped launch the first affordable 4K cinema camera for RED.  The highly-anticipated camera was campaigned all throughout the online community, and resulted in crashed website servers and back orders of a $7,000 camera that packed features of it’s predecessor, the $40,000 RED EPIC.

For six months we aided in digital marketing assets from e-commerce product photography, website hero banners, product web pages, and other digital marketing collateral to transition the brand from an industrial, steam-punk aesthetic, to their current minimal and timeless tone.

This was definitely an exciting time for digital cinematography and technology.  We’re glad to be a part of history!

→ Visit Website

Year:
2012
Services:
Art Direction & Photography


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