Agency, Brand Consultant
Strategy, Creative Direction & Design
Identity & Packaging


Vital to a quick go-to-market strategy, ORCV’s role was to develop a simple identity for an innovative oatmeal line. 

IDEAL Oats has a flavor profile unique to the market.  With only 4-5g Net Carbs, 1-2g Sugar, and yet 20g Protein, this oatmeal is sure to flip traditional oat products of 15g+ Sugar on its heads!

The end result, was a highly tasteful (all pun intended), bold, yet minimal layout that gave the flavor FULL FRONTAL EXPOSURE.  Talk about food porn…

Total package

Art direction & packaging design

The best ‘ting’ since sliced bread