Humble CBD

Stay Grounded

When you introduce a new brand in a saturated space, the only option you have is leverage familiarities, differently. A tree’s beauty lies in its branches, but its strength lies in its roots.

Branding

From scratch, File was tasked with seeding confidence within consumers who may not understand the benefits of CBD & cannabis. Our 40+ page Brand Guide served as Humble’s guiding light, prior to Packaging.

Packaging

After weeks of developing customer personas, File crafted a minimalist, trust-worthy identity that would resonate with its target demographic, as well as audience expansion. Our 30+ page Product Guide was Humble’s packaging navigator.

Content

File’s Content Guide served as the brand’s content navigator. Pillar development is a must to ensure visual & verbal consistency in maturity of HumbleCBD.

Assets

Humble understood the importance of “do it right the first time.” File modeled & rendered 100+ product SKUs ready for any campaign. Haters will say it’s photographed (;

Behind-The-Files

The
Click
Clique

DIRECTION

— Maca M
& Project
Management

DESIGN

— Dino N
Packaging
Production

— Sloan A
3D Modeling
& Rendering

CONTENT

— Alex R
Photography

— Sean M
Photography

Humble CBD