When you introduce a new brand in a saturated space, the only option you have is leverage familiarities, differently. A tree’s beauty lies in its branches, but its strength lies in its roots.

From scratch, File was tasked with seeding confidence within consumers who may not understand the benefits of CBD & cannabis. Our 40+ page Brand Guide served as Humble’s guiding light, prior to Packaging.

After weeks of developing customer personas, File crafted a minimalist, trust-worthy identity that would resonate with its target demographic, as well as audience expansion. Our 30+ page Product Guide was Humble’s packaging navigator.

File’s Content Guide served as the brand’s content navigator. Pillar development is a must to ensure visual & verbal consistency in maturity of HumbleCBD.

Humble understood the importance of “do it right the first time.” File modeled & rendered 100+ product SKUs ready for any campaign. Haters will say it’s photographed (;