Strategy: Brand & Creative/Art Direction
Branding: Identity & Packaging
Content: Direction & Creation
Web: UX & UI Design
Production: 3D Modeling & Rendering
Design, Direction: Maca
Design, 3D: Sloan
Design, Production: Dino
Copy, Content: Patrick
Photography, Content: Alexzander, Sean
Photography, Campaign: Sean
From scratch, File was tasked with seeding confidence within consumers who may not understand the benefits of CBD & cannabis. Our 40+ page Brand Guide served as Humble’s guiding light, prior to Packaging.
Handheld with care.
After weeks of developing customer personas, File crafted a minimalist, trust-worthy identity that would resonate with its target demographic, as well as audience expansion. Our 30+ page Product Guide was Humble’s packaging navigator.
File’s Content Guide served as the brand’s content navigator. Pillar development is a must to ensure visual & verbal consistency in maturity of HumbleCBD.
Humble understood the importance of “do it right the first time.” File modeled & rendered 100+ product SKUs ready for any campaign. Haters will say it’s photographed (;
Everything you need-to-know.
Our tried & true blueprint for (re)brand preparation.
✔️ 49-Point Checklist
✔️ Branding & Packaging