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Humble CBD

ROLE
Strategy: Brand & Creative/Art Direction
Branding: Identity & Packaging
Content: Direction & Creation
Web: UX & UI Design
Production: 3D Modeling & Rendering

CLICK CLIQUE
Design, Direction: Maca
Design, 3D: Sloan
Design, Production: Dino
Copy, Content: Patrick
Photography, Content: Alexzander, Sean
Photography, Campaign: Sean

Branding

From scratch, File was tasked with seeding confidence within consumers who may not understand the benefits of CBD & cannabis. Our 40+ page Brand Guide served as Humble’s guiding light, prior to Packaging.

Handheld with care.

Packaging

After weeks of developing customer personas, File crafted a minimalist, trust-worthy identity that would resonate with its target demographic, as well as audience expansion. Our 30+ page Product Guide was Humble’s packaging navigator.

Pin-worthy.

Content

File’s Content Guide served as the brand’s content navigator. Pillar development is a must to ensure visual & verbal consistency in maturity of HumbleCBD.

Assets

Humble understood the importance of “do it right the first time.” File modeled & rendered 100+ product SKUs ready for any campaign. Haters will say it’s photographed (;

FREE

Toolkit

Everything you need-to-know.
Our tried & true blueprint for (re)brand preparation.

✔️ 49-Point Checklist
✔️ Branding & Packaging
✔️ Headache-Free

    Humble CBD