Devotion Nutrition



Art Direction
Branding, Identity & Packaging
Content Creation


File was tasked with refreshing Devotion Nutrition’s range of flavor system as well as protein powder offerings. The project timeline was under six weeks, included 16 flavors spread throughout 36 SKUs. Our goal was to take the essence of the word “Devotion” and redefine it through commitment, efficiency, and taste. The end result was an easy-to-read black-on-white color palette. This allowed the hero imagery and corresponding colors to splash while bringing a bold and tasteful approach to the ingredients.


Identity & Packaging

We created a bold, yet minimal, icon that commanded attention in the subtlest way

In Great Shape

Content Creation

Content Planning & Photography. Healthy content builds a healthy brand.

Design is a write-off

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