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Create an experience

You can have an art experience in front of a Rembrandt…

or in front of a piece of graphic design.

— Stefan Sagmeister

N U T S H E L L

DISRUPT

You have a small window of opportunity to catch an eye.

ENGAGE

In design, it’s crucial that you utilize art (colors, shapes, words) to drive an emotional response.

INTERACT

Once you have their attention, the floor is yours. Make them laugh, think, or buy. Give them something to remember (;

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