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Beware of ego

Know what motivates your client.
Pay attention to their personality.

N U T S H E L L

Clients from a place of ego.

They will lecture you.

They will tell you they expected “better than this/that”.

They will provide opinions and complaints prior to constructive feedback based on the goal-at-hand.

They will do the above because they want control over you and want you to do the things “they can do themselves, but don’t have time to do” so they treat you like a pair of hands.

Clients from a place of trust.

They will always provide constructive feedback, and even mention when they are making a cristicism.

They will always make an attempt to understand what you’ve created.

They will want you to succeed.

They will do the above because they realize they work with you because they don’t know any better. They trust you to solve their problems.

KNOW THE DIFFERENCE.

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