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FILE BRAND x NIKE: True High Snapback

Team work makes the dream work.

We linked up with TEAM NIKE to make some creative magic happen in the form of a six-panel cap.

But the road to creative greatness wasn’t easy for this project. As a creative studio and agency that focuses on team collaboration, the right partnership was a test of patience.

We initially sought out New Era to produce a simple hat, but they denied us three times.

Finding The Right Fit

We kept knocking on doors and eventually found ourselves in talks with TEAM NIKE. The timing was right: it just so happened that they had a pilot program for production.

The only caveat: the pilot program was created to work with brands to produce merchandise for sports teams. Since FILE is a creative studio, it took some coaxing to show the value of partnering with a creator brand.

“They provide the service for sports teams, but heard me out in justifying the power and influence of creators and a “team setting,” said FILE CEO, Maca Masse. “After further review, they approved our brand and stated we were the first of our kind to go into production with TEAM NIKE.”

The FILE Cap Features

We modeled the cap after the six-panel Nike True-high silhouette. It’s constructed in moisture wicking Dri-FIT fabric and two full-structured front panels backed in heavy buckram.

The cap features a flat brim, a high crown and a Dri-FIT Swoosh Flex sweatband for added comfort and moisture management. The back panel features full perforation for breathability performance.

There is also an added feature that elevates it beyond a simple hat. There is an NFC compliant chip embedded in the cursor logo, which can be linked to your website, Instagram, or any URL. This means that people can tap their phone to the physical cursor on the hat and pull up the linked site.

“The hat may not make you more creative. The hat may not help you perform better. The hat may not win you more business. But this isn’t about the hat,” stated Masse. “It’s about the vision and mission to express ourselves as creators and designers. You will get compliments along the way and spark up conversations about the cursor.”

A Hat
For The
Digital Creative

Click
Clique.
Are You In?

T L D R

FILE was initially denied by New Era 3 times, but ended up partnering with NIKE to produce a six-panel cap.

FILE was able to join a pilot program at NIKE that was originally meant for sports teams. We’re the first of our kind to partner with the company.

The cap features a flat brim, high crown, and a Dri-FIT Swoosh Flex sweatband for added comfort and moisture management.

There is an NFC compliant chip embedded in the cursor logo, which can be linked to any URL. Tap your phone to the cursor on the hat and pull up the linked site.

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