Life-sized sneaker sculptures?
London-based creative agency Rosie Lee—the creative brainchild behind Nike Air Max Day 2015, 2016, and 2017—understands the collective hype and the cultural significance of the OG Air Max line-up that fuels legions of sneaker worshipers around the world.
So it was only fitting that the agency, who was the creative brainchild behind Nike Air Max Day 2015, 2016, and 2017, created purely conceptual sculptures that pay tribute to the original design inspirations for the iconic shoes.
Air Max 1
Their designs for the iconic Air Max 1 pay homage to the Centre Pompidou in Paris—the museum that inspired legendary Nike designer Tinker Hatfield to create the Nike Air Max 1 in the late-1980s.
The team turned the classic shoe into a 3D model of the museum, resembling the inside-out architectural elements that Renzo Piano, Richard Rogers, and Gianfranco Franchini used when designing and building the complex in the 1970s.
Air Max 90
The Air Max 90 illustration is built entirely out of speakers and rigging as a nod to the culture of record crate diggers (“early adopters” of the sneaker model, according to Rosie Lee).
Air Max 95
The Air Max 95 illustration was made to resemble the anatomy of a human foot since that’s where the sneaker’s designer, Sergio Lozano, found inspiration over 23 years ago.
Rosie Lee works on interdisciplinary retail design, branding, and digital projects. You can find more of their latest work on Behance and Instagram, and view their full portfolio on the Rosie Lee website.